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CPD IMC Manager

µî·ÏÀÏ 2015-04-13 ¸¶°¨ 3ÆÀ
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Integrated Communication for L¡¯Oreal Paris & Maybelline New York
  • Contribute to building on brand communication strategy
  • Develop media relations as part of the brand¡¯s media strategy
  • Define communication operations to be deployed to develop locally the brand¡¯s image
  • Put in place and manage communication projects/operation (on & offline)
  • Initiate and maintain relations with all the relevant media role-players to achieve Integrated Marketing Communication (digital new media, social networks, etc.)
  • Serve as the internal operational media interlocutor
  • Evaluate media operations qualitatively and make recommendations
  • Team management skills (Total 3 person: 2 FTE + 1 Assistant)
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  • Education :  4 year university graduate / majoring in mass communication preferred
  • Years of working experience:  Chajang / 9 years + above (relevant experience of field of minimum 5 years)
  • Experience:   1/ Brand in-house communication manager experience preferred
                  2/ Sr. Account Executive of marketing communication agencies (ex. Cheil)
                  3/ Sr. Account planner of marketing communication agencies
    *With digital & PR specialists supporting the manager, she/he must be capable of strategizing communication strategy, generate ideas and guide/develop the teams of each expertise (digital & publicity)
    * Team management experience a must
                       
  • Language : Moderate communication in English (written & verbal)
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