POSITION SUMMARY: 

  Responsible for the management and growth of all digital channels(PC, Mobile) to market and also develop digital channels to market that complement the consumer strategy 

 To work with relevant and technology teams to ensure a well-managed and structured release process

 To develop and implement an appropriate marketing and development strategy in order to deliver a customer-orientated and cost-effective route to acquire and renew insurance subscribers across multiple verticals (auto, health, travel and etc.). 

 Provision of pro-active system monitoring and appropriate fault resolution 

 Continuous customer experience improvement through UI/UX test 

 RESPONSIBILITIES: 

  Work with the head of Digital & Consumer Experience marketing to deliver overall strategy and objectives for Marketing Division 

 Ensure channel enhancement for both the online digital site, call center, to maximize effectiveness through a multi-channel approach and omni-channel thinking 

 Liaise with 3rd party hosting and development partners and software vendors for product management and issue resolution 

 Closely co-work to optimize digital marketing activities and UI/UX based on customer data analysis

Work closely with the marketing teams to plan acquisition activity to drive traffic to the site