Responsible to plan
& budget promotion Shop-in- shop malls on a monthly basis communicating
with the regional managers and on line mall counters
Responsible to plan
& ute on line campaigns according to product launch including event on
site, media plan, co-promotions with other sites
Digital media
buying and SEM activity ution
Responsible for
managing Biotherm web page/ apps according to product launches, introducing
product in the digital environment in the most exciting and efficient way.
Manager SNS
site and co work with PR digital team to
conduct on-line viral campaigns according
[Trade MKT]
Develop and implement the Trade Marketing
strategy together with Sales team to contribute towards brand growth targets
and cross-category business objectives
Designed and operated Brand Promotion (New
Counter Open Plan, cosmetic fair )
Implement outdoor Marketing activities,
including Men retail shows, Beauty class only for pregnant women
Establish strategic alliance with external
company
[CRM]
1. Responsible for
ution of Brand CRM Strategy, budget and report
2. Manage and
initiate brand CRM programs, including VIP, New Customers, Regular CRM program
à 1 Digital &
CRM specialist under team to report
