[외국계 손해보험사] Digital Partnership Manager

	2021-06-16

Digital Partnership Manager (대리-차장급)

Job Description

The Digital Marketing Account manager will have responsibility for the partnership marketing by developing new digital business opportunities. 

More specifically, this role will be charged with the development of new digital partners and execution of industry-leading digital marketing initiatives with digital dedicated or DM hybrid products and optimize customer experiences (UX/UI enhancement) and finally make new acquisition and contribute production. 

 DM & Digital partners and this role will be charged expanding business with existing partners with new/existing products. These responsibilities will include directing internal marketing resources as well as partnering with a digital partner/agency. 

This role will contribute DTC site based digital marketing (lead gen, digital media marketing on Travel, Handset product) for digital direct products working with digital IT project team and Advertisement agency.

Ÿ   Develop new digital partnership and new digital initiatives (planning new model, new products, promotional event, UX/UI enhancement)

Ÿ   Business proposal to optimal partners fit for target product (target segment, marketing plan)

Ÿ   Management, expansion, execution and enhancement of existing digital campaigns

Ÿ   Business plan with financial projection, production tracking, campaign management

Ÿ   Digital IT project management (co work with digital dedicated Project manager)

Ÿ   Digital project execution with Business/marketing plan, contents development, sales

Ÿ   Continuous A/B test for enhancement of customer experience and UX/UI

Ÿ   Partner communication as account manager for charged campaign with related dept 

Ÿ   Build Short/mid/long term strategy and roadmap (update with prioritization)

Ÿ   DTC platform based digital marketing (Brand/keyword/display AD)

Ÿ   Regular report on digital initiatives, sales performance, progress, business plan to local/regional office (Weekly, Bi-weekly, Monthly)

Qualifications

Ÿ   Bachelor’s Degree

Ÿ   3-15 years of business experiences

Ÿ   Over 2 years of experience as B2B account manager or digital marketer is preferred

Ÿ   Knowledge and understanding of Digital market, media and channel

Ÿ   Work experience in insurance/fin tech/insure-tech /e-commerce industry is preferred

Ÿ   Customer focus UX/UI enhancement experience to optimize sales/CS process

Ÿ   Excellent analytical, Written/verbal communication skills and Good influencing & persuasion skills

Ÿ   Proficient in English preferred

Ÿ   Ability to work in a fast-paced, deadline-driven environment, and to flexibly manage multiple priorities with strong work ethic

Others

Ÿ   결원 충원 목적

Ÿ   예산:기본급 9,000만원