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[¼öÀÔÈÀåÇ°ºê·£µå]Senior Marketing Manager
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2023-09-20 ![]() |
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MAIN PURPOSE
To plan a program for a brand product, visualizes and develops marketing goal (product selection, promotion, advertisement/media plan) and executes new product support program maintaining existing line effectively
KEY RESPONSIBILITIES
• Understand the market specificities and build a brand strategy tailor-made to the country needs
• Overall responsible for all marketing strategy and activities including Brand equity and brand awareness
• Developing the marketing strategy for the brand in line with global brand objectives
• Proactively taking leadership of marketing campaigns and coordinate with sales activities according to distribution channels.
• Lead the customer experience in all point of sales and drive the visual merchandising and training team towards this goal
• Responsible for the forecast of new products and limited life products in all channels
• Responsible for media planning and media execution in the digital channels
• Develop and lead the implementation of Digital: Understand the market needs, gather information from the brands, follow global guidelines and insure perfect execution and adaptation at local level while following the brand standards
• Monitoring and reporting on effectiveness of launches
• Overall responsible for marketing activities for customers, including CRM
• Conduct marketing research, follow up on campaigns and launches, provide Management with regular quantitative and qualitative reports
• Be the key contact between the Global and/or Region offices on all marketing topics
• Overseeing the brand¡¯s marketing budget
• Hire, train and motivate the team
REQUIREMENTS
• Bachelor¡¯s Degree in related field
• More than 10 years of marketing/sales experience, preferred Luxury/Cosmetic industry team leader career
• Proficiency in MS Office, Adobe Photoshop and illustrator is an added advantage
• Excellent verbal & written communication skills
• Possess outstanding interpersonal skills and a positive attitude to deliver results in a fast-paced environment
• Well-groomed, confident and go-getter under pressure
• Comfortable in public speech & presentation
• Experience in a similar capacity within the beauty, salon and fashion industry is an added advantage
• Fluent both in English and Korean
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°ü¸®ÀÚ ´ëÇ¥ÀÌ»ç 010-8869-3764 hklee@leenpartner.com |
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