[수입화장품브랜드]Senior Marketing Manager

	2023-09-20

MAIN PURPOSE

To plan a program for a brand product, visualizes and develops marketing goal (product selection, promotion, advertisement/media plan) and executes new product support program maintaining existing line effectively

KEY RESPONSIBILITIES

• Understand the market specificities and build a brand strategy tailor-made to the country needs

• Overall responsible for all marketing strategy and activities including Brand equity and brand awareness

• Developing the marketing strategy for the brand in line with global brand objectives

• Proactively taking leadership of marketing campaigns and coordinate with sales activities according to distribution channels.

• Lead the customer experience in all point of sales and drive the visual merchandising and training team towards this goal

• Responsible for the forecast of new products and limited life products in all channels

• Responsible for media planning and media execution in the digital channels

• Develop and lead the implementation of Digital: Understand the market needs, gather information from the brands, follow global guidelines and insure perfect execution and adaptation at local level while following the brand standards

• Monitoring and reporting on effectiveness of launches

• Overall responsible for marketing activities for customers, including CRM

• Conduct marketing research, follow up on campaigns and launches, provide Management with regular quantitative and qualitative reports

• Be the key contact between the Global and/or Region offices on all marketing topics

• Overseeing the brand’s marketing budget

• Hire, train and motivate the team

REQUIREMENTS

• Bachelor’s Degree in related field

• More than 10 years of marketing/sales experience, preferred Luxury/Cosmetic industry team leader career

• Proficiency in MS Office, Adobe Photoshop and illustrator is an added advantage

• Excellent verbal & written communication skills

• Possess outstanding interpersonal skills and a positive attitude to deliver results in a fast-paced environment

• Well-groomed, confident and go-getter under pressure

• Comfortable in public speech & presentation

• Experience in a similar capacity within the beauty, salon and fashion industry is an added advantage

• Fluent both in English and Korean