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µî·ÏÀÏ 2024-05-13 ¸¶°¨

 Position: Product Planning & Marketing Team Leader (»óÇ°±âȹ&¸¶ÄÉÆÃÆÀÀå)

 

2.     Position Objective:

Develop and execute strategic plans for product and related programs to achieve company goals and better customer value proposition

 È¸»ç ¸ñÇ¥¸¦ ´Þ¼ºÇÏ°í °í°´°¡Ä¡Á¦¾È(Customer Value Proposition)À» Çâ»ó½ÃÅ°±â À§ÇØ »óÇ° ¹× °ü·Ã ÇÁ·Î±×·¥¿¡ ´ëÇÑ Àü·« °èȹÀ» ¼ö¸³ÇÏ°í ½ÇÇàÇÕ´Ï´Ù.

 

3.               Roles and Responsibilities: 

  1. Establish and manage overall product strategies

Ÿ Conduct market research to identify trends, customer needs, and competitive landscape, and translate findings into actionable product development strategies

Ÿ Develop a product concept and positioning both in the market and in our product portfolio

Ÿ Coordinate product development plans

Ÿ KPI monitoring and management

 

Àü¹ÝÀûÀÎ »óÇ° Àü·« ¼ö¸³ ¹× °ü¸®

Ÿ Æ®·»µå°í°´ ´ÏÁî°æÀï ȯ°æÀ» ÆľÇÇϱâ À§ÇØ ½ÃÀåÁ¶»ç¸¦ ÁøÇàÇÏ°í½ÇÇà °¡´ÉÇÑ »óÇ° °³¹ß Àü·«À¸·Î ¹Ý¿µÇÕ´Ï´Ù.

Ÿ ½ÃÀå°ú »óÇ° Æ÷Æ®Æú¸®¿À¿¡¼­ »óÇ° ÄÁ¼Á°ú Æ÷Áö¼Å´×À» °³¹ßÇÕ´Ï´Ù.

Ÿ »óÇ° °³¹ß °èȹÀ» Á¶Á¤ÇÕ´Ï´Ù

Ÿ KPI¸¦ ¸ð´ÏÅ͸µÇÏ°í °ü¸®ÇÕ´Ï´Ù.

 

2.               Manage Product portfolio based on the strategy

Àü·«¿¡ ±â¹ÝÇÑ »óÇ° Æ÷Æ®Æú¸®¿À °ü¸®

Ÿ Construct optimal product portfolio to facilitate the profitable growth of relevant key channels

Ÿ Build and drive a strategic product portfolio considering the growth potential and VoNB contribution etc

Ÿ Identify the product or benefit enhancement area to meet the evolving customer needs and competitive environments

 

Ÿ ÇÙ½É Ã¤³ÎÀÇ ¼öÀͼº ÀÖ´Â ¼ºÀåÀ» ÃËÁøÇϱâ À§ÇÑ ÃÖÀûÀÇ »óÇ° Æ÷Æ®Æú¸®¿À¸¦ ±¸ÃàÇÕ´Ï´Ù.

Ÿ ¼ºÀå ÀáÀç·Â°ú VoNB ±â¿©µµ µîÀ» °í·ÁÇÏ¿© Àü·«Àû »óÇ° Æ÷Æ®Æú¸®¿À¸¦ ±¸ÃàÇÏ°í ÃßÁøÇÕ´Ï´Ù.

Ÿ ÁøÈ­Çϴ °í°´ ¿ä±¸¿Í °æÀï È¯°æÀ» ÃæÁ·Çϱâ À§ÇØ »óÇ°°ú ÇýÅÿ¡ °³¼±ÇÒ ¿µ¿ªÀ» ÆľÇÇÕ´Ï´Ù.

 

3.               Build Healthcare Ecosystem

Ÿ Lead innovative healthcare strategy and service management to enhance whole propositions

Ÿ Identify and establish partnership with healthcare providers and relevant stakeholders with the understanding of healthcare industry


 

ÇコÄÉ¾î »ýÅÂ°è ±¸Ãà

Ÿ Çõ½ÅÀûÀΠÇコÄɾî Àü·«°ú ¼­ºñ½º °ü¸®¸¦ ÁÖµµÇÏ¿© Á¾ÇÕÀûÀΠpropositionsÀ» °­È­ÇÕ´Ï´Ù.

Ÿ ÇコÄɾê¾÷¿¡ ´ëÇÑ ÀÌÇظ¦ ¹ÙÅÁÀ¸·Î ÇコÄɾ­ºñ½º Á¦°øÀÚ ¹× °ü·Ã ÀÌÇØ°ü°èÀÚ¿ÍÀÇ ÆÄÆ®³Ê½ÊÀ» ÆľÇÇÏ°í ±¸ÃàÇÕ´Ï´Ù.


 

4.               Build Wealth Management Ecosystem

Ÿ Conduct market research and identify industry & market trends in wealth management

Ÿ Collaborate with financial and investment experts to integrate wealth management services into products


 

ÀÚ»ê°ü¸® »ýÅÂ°è ±¸Ãà

Ÿ ½ÃÀå Á¶»ç¸¦ ÅëÇØ Àڻ꠰ü¸® »ê¾÷ÀÇ ½ÃÀå µ¿ÇâÀ» ÆľÇÇÕ´Ï´Ù.

Ÿ ±ÝÀ¶ÅõÀÚ Àü¹®°¡¿Í Çù¾÷ÇÏ¿© ÀÚ»ê °ü¸® ¼­ºñ½º¸¦ »óÇ°¿¡ ÅëÇÕÇÕ´Ï´Ù.


 

5.               Plan and Manage product marketing strategy

Ÿ Develop, execute, and support product marketing and promotion plan

Ÿ Design and implement a customer campaign to promote the sales of target product

Ÿ Manage the product-related marketing material production & maintenance

Ÿ Present key value proposition and selling points internally (ExCO, PDC members) and externally (Fields) so that product is communicated in the right direction as planned

 

»óÇ° ¸¶ÄÉÆà Àü·« °èȹ ¹× °ü¸®

Ÿ »óÇ° ¸¶ÄÉÆà ¹× ÇÁ·Î¸ð¼Ç °èȹÀ» °³¹ß½ÇÇàÇÕ´Ï´Ù.

Ÿ Å¸°Ù »óÇ°ÀÇ ÆǸŸ¦ ÃËÁøÇϱâ À§ÇÑ °í°´ Ä·ÆäÀÎÀ» ¼³°è½ÇÇàÇÕ´Ï´Ù.

Ÿ »óÇ° °ü·Ã ¸¶ÄÉÆà ÀÚ·á Á¦ÀÛÀ» °ü¸®ÇÕ´Ï´Ù.

Ÿ »óÇ°ÀÌ °èȹ¿¡ ¸Â°Ô ¿Ã¹Ù¸¥ ¹æÇâÀ¸·Î Àü´ÞµÉ ¼ö ÀÖµµ·Ï ³»ºÎ(ExCo, PDC ±¸¼º¿ø¹× ¿ÜºÎ(Çʵå)¿¡ ÇÙ½É °¡Ä¡ Á¦¾È ¹× ÆǸŠÆ÷ÀÎÆ®¸¦ Á¦½ÃÇÕ´Ï´Ù.

 

4.               Qualifications:

Ÿ   Minimum 10 years of working experience in the insurance industry

Ÿ   Insurance product, Healthcare knowledge or VIP marketing experience would be a plus

Ÿ   Excellent communication and interpersonal skills in working with diverse teams

Ÿ   Ability to think out of the box and come up with innovative ideas

Ÿ   Strong leadership and team management skills

Ÿ   Good command of written and spoken English

 

Ÿ 10³â ÀÌ»ó º¸Çè¾÷°è °æ·Â

Ÿ º¸Çè »óÇ°/ÇコÄɾî Áö½Ä/VIP¸¶ÄÉÆà °æÇèÀÚ ¿ì´ë

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Ÿ ¸®´õ½Ê ¹× ÆÀ °ü¸® ´É·Â

Ÿ ¿µ¾î Ä¿¹Â´ÏÄÉÀÌ¼Ç ´É·Â (both verbal and written)


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