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2024-05-13 ![]() |
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Position:
Product Planning & Marketing Team Leader (»óÇ°±âȹ&¸¶ÄÉÆÃÆÀÀå)
2. Position
Objective:
Develop and execute strategic plans for
product and related programs to achieve company goals and better customer value
proposition
ȸ»ç ¸ñÇ¥¸¦ ´Þ¼ºÇÏ°í °í°´°¡Ä¡Á¦¾È(Customer Value Proposition)À» Çâ»ó½ÃÅ°±â À§ÇØ »óÇ° ¹× °ü·Ã ÇÁ·Î±×·¥¿¡ ´ëÇÑ Àü·« °èȹÀ»
¼ö¸³ÇÏ°í ½ÇÇàÇÕ´Ï´Ù.
3.
Roles and
Responsibilities:
-
Establish and manage overall product strategies
Ÿ Conduct market research to identify
trends, customer needs, and competitive landscape, and translate findings into
actionable product development strategies
Ÿ Develop a product concept and
positioning both in the market and in our product portfolio
Ÿ Coordinate product development plans
Ÿ KPI monitoring and management
Àü¹ÝÀûÀÎ »óÇ° Àü·« ¼ö¸³ ¹× °ü¸®
Ÿ Æ®·»µå, °í°´
´ÏÁî, °æÀï ȯ°æÀ» ÆľÇÇϱâ À§ÇØ ½ÃÀåÁ¶»ç¸¦ ÁøÇàÇÏ°í, ½ÇÇà
°¡´ÉÇÑ »óÇ° °³¹ß Àü·«À¸·Î ¹Ý¿µÇÕ´Ï´Ù.
Ÿ ½ÃÀå°ú »óÇ° Æ÷Æ®Æú¸®¿À¿¡¼ »óÇ° ÄÁ¼Á°ú Æ÷Áö¼Å´×À» °³¹ßÇÕ´Ï´Ù.
Ÿ »óÇ° °³¹ß °èȹÀ» Á¶Á¤ÇÕ´Ï´Ù.
Ÿ KPI¸¦ ¸ð´ÏÅ͸µÇÏ°í °ü¸®ÇÕ´Ï´Ù.
2.
Manage Product portfolio
based on the strategy
Àü·«¿¡ ±â¹ÝÇÑ »óÇ° Æ÷Æ®Æú¸®¿À °ü¸®
Ÿ Construct optimal product portfolio
to facilitate the profitable growth of relevant key channels
Ÿ Build and drive a strategic product
portfolio considering the growth potential and VoNB contribution etc
Ÿ Identify the product or benefit
enhancement area to meet the evolving customer needs and competitive
environments
Ÿ ÇÙ½É Ã¤³ÎÀÇ ¼öÀͼº ÀÖ´Â ¼ºÀåÀ» ÃËÁøÇϱâ À§ÇÑ ÃÖÀûÀÇ
»óÇ° Æ÷Æ®Æú¸®¿À¸¦ ±¸ÃàÇÕ´Ï´Ù.
Ÿ ¼ºÀå ÀáÀç·Â°ú VoNB ±â¿©µµ µîÀ» °í·ÁÇÏ¿© Àü·«Àû »óÇ° Æ÷Æ®Æú¸®¿À¸¦ ±¸ÃàÇÏ°í ÃßÁøÇÕ´Ï´Ù.
Ÿ ÁøÈÇÏ´Â °í°´ ¿ä±¸¿Í °æÀï ȯ°æÀ» ÃæÁ·Çϱâ À§ÇØ »óÇ°°ú ÇýÅÿ¡ °³¼±ÇÒ ¿µ¿ªÀ» ÆľÇÇÕ´Ï´Ù.
3.
Build Healthcare Ecosystem
Ÿ Lead innovative healthcare strategy
and service management to enhance whole propositions
Ÿ Identify and establish partnership
with healthcare providers and relevant stakeholders with the understanding of
healthcare industry
ÇコÄÉ¾î »ýÅÂ°è ±¸Ãà
Ÿ Çõ½ÅÀûÀÎ ÇコÄɾî Àü·«°ú ¼ºñ½º °ü¸®¸¦ ÁÖµµÇÏ¿© Á¾ÇÕÀûÀÎ propositionsÀ» °ÈÇÕ´Ï´Ù.
Ÿ ÇコÄÉ¾î »ê¾÷¿¡ ´ëÇÑ ÀÌÇظ¦ ¹ÙÅÁÀ¸·Î ÇコÄÉ¾î ¼ºñ½º Á¦°øÀÚ ¹× °ü·Ã ÀÌÇØ°ü°èÀÚ¿ÍÀÇ ÆÄÆ®³Ê½ÊÀ» ÆľÇÇÏ°í ±¸ÃàÇÕ´Ï´Ù.
4.
Build Wealth Management
Ecosystem
Ÿ Conduct market research and identify
industry & market trends in wealth management
Ÿ Collaborate with financial and
investment experts to integrate wealth management services into products
ÀÚ»ê°ü¸® »ýÅÂ°è ±¸Ãà
Ÿ ½ÃÀå Á¶»ç¸¦ ÅëÇØ ÀÚ»ê °ü¸® »ê¾÷ÀÇ ½ÃÀå µ¿ÇâÀ» ÆľÇÇÕ´Ï´Ù.
Ÿ ±ÝÀ¶, ÅõÀÚ
Àü¹®°¡¿Í Çù¾÷ÇÏ¿© ÀÚ»ê °ü¸® ¼ºñ½º¸¦ »óÇ°¿¡ ÅëÇÕÇÕ´Ï´Ù.
5.
Plan and Manage product
marketing strategy
Ÿ Develop, execute, and support
product marketing and promotion plan
Ÿ Design and implement a customer
campaign to promote the sales of target product
Ÿ Manage the product-related marketing
material production & maintenance
Ÿ Present key value proposition and
selling points internally (ExCO, PDC members) and externally (Fields) so that
product is communicated in the right direction as planned
»óÇ° ¸¶ÄÉÆà Àü·« °èȹ ¹× °ü¸®
Ÿ »óÇ° ¸¶ÄÉÆà ¹× ÇÁ·Î¸ð¼Ç °èȹÀ» °³¹ß, ½ÇÇàÇÕ´Ï´Ù.
Ÿ Ÿ°Ù »óÇ°ÀÇ ÆǸŸ¦ ÃËÁøÇϱâ À§ÇÑ °í°´ Ä·ÆäÀÎÀ» ¼³°è, ½ÇÇàÇÕ´Ï´Ù.
Ÿ »óÇ° °ü·Ã ¸¶ÄÉÆà ÀÚ·á Á¦ÀÛÀ» °ü¸®ÇÕ´Ï´Ù.
Ÿ »óÇ°ÀÌ °èȹ¿¡ ¸Â°Ô ¿Ã¹Ù¸¥ ¹æÇâÀ¸·Î Àü´ÞµÉ ¼ö ÀÖµµ·Ï
³»ºÎ(ExCo, PDC ±¸¼º¿ø) ¹× ¿ÜºÎ(Çʵå)¿¡ ÇÙ½É °¡Ä¡ Á¦¾È ¹× ÆǸŠÆ÷ÀÎÆ®¸¦ Á¦½ÃÇÕ´Ï´Ù.
4.
Qualifications:
Ÿ Minimum 10 years of
working experience in the insurance industry
Ÿ Insurance product,
Healthcare knowledge or VIP marketing experience would be a plus
Ÿ Excellent communication
and interpersonal skills in working with diverse teams
Ÿ Ability to think out of
the box and come up with innovative ideas
Ÿ Strong leadership and
team management skills
Ÿ Good command of written
and spoken English
Ÿ 10³â ÀÌ»ó º¸Çè¾÷°è °æ·Â
Ÿ º¸Çè »óÇ°/ÇコÄɾî
Áö½Ä/VIP¸¶ÄÉÆà °æÇèÀÚ ¿ì´ë
Ÿ ±¸¼º¿øµé°ú Çù¾÷À» À§ÇÑ ´ëÀÎ °ü°è ´É·Â ¹× ¿øÈ°ÇÑ Ä¿¹Â´ÏÄÉÀ̼Ç
½ºÅ³
Ÿ Çõ½ÅÀûÀÎ ¾ÆÀ̵ð¾î Á¦¾È ´É·Â
Ÿ ¸®´õ½Ê ¹× ÆÀ °ü¸® ´É·Â
Ÿ ¿µ¾î Ä¿¹Â´ÏÄÉÀÌ¼Ç ´É·Â (both verbal and written)
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°ü¸®ÀÚ ´ëÇ¥ÀÌ»ç 01066970721 bigstom@leenpartner.com |
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